Enhancing TV Platforms with Digg & Bit.ly
A bit of context before I outline my idea on what Digg should do –
In the last 18 to 24 months, my role involved working with Service Providers to provide them with TV/Video Solutions (primarily for Telcos with IPTV on DSL Networks) all over the world and a common theme in many of these conversations & projects were the request/requirements for the following features:
- Voting Systems (Mechanism to use the Remote Control to vote in shows e.g. selecting or scoring the couple in “Dancing with the Stars”)
- Sharing (Mechanism to share opinions/thoughts/likes on shows in real-time with Friends & Family)
- Rating (Mechanism to collect consumer watching stats)
- Recommendation (Using meta-data collected and pushing recommendations back to the consumer)
Today’s (i.e. released in the last 12 months or so) TV-connected devices especially Set Top Boxes (STBs) support Web 2.0 frameworks built into them allowing Video to converge the Web Services & Applications.
It is then natural to gravitate towards using de-facto and popular Web 2.0 services rather than inventing proprietary methods to address the above features. It makes business sense to use Digg or similar services for implementing the value-added services listed above. Simply speaking use the Digg API and applications on the devices – a Poll or Score widget can be overlaid on the video. The remote is then used to “Digg” shows.
This certainly do-able, I have personally implemented Twitter & Flickr Apps on couple of the platforms. The Twitter app was used to showcase how can consumers share what they are watching with their followers! A further and more important point of evidence is to look at the services being introduced by Verizon FiOS – they recently announced widgets and a developer program. AT&T U-Verse powered by Microsoft Mediaroom is another example of making Digg and other web services available on the TV.
To the point being made by Om in his post – services such as Digg have to innovate by spreading to other platforms, and getting onto the TV platform may make sense!