Apple: Defining the Post-PC Era
An excellent editorial piece by Joshua Topolsky of Engadget – whether iPad2 is revolutionary or evolutionary – Apple is changing the game. And in doing so forging new territory.
In this new world, Apple no longer has to compete on specs and features, nor does it want to. There is no Mac vs. PC here — only “the future” versus “the past.” It won’t be a debate about displays, memory, wireless options — it will be a debate about the quality of the experience. Apple is not just eschewing the spec conversation in favor of a different conversation — it’s rendering those former conversations useless. It would be like trying to compare a race car to a deeply satisfying book.
Apple is in the process of making the iPad the de-facto standard for what the next stage of computing looks like, from the look and feel to the kind of software and experiences you have on the device. Apple doesn’t just want to own the market — it wants to own the idea of the market. We’ve seen this act before, and we know how it ends.