Delivering TV over Web
TV coming as a service over Broadband/Internet… everybody is rolling up their sleeves and getting ready. Biggest hurdle – negotiating content license with Content Creators & Publishers.
A group of deep-pocketed companies, including Microsoft and Verizon, are exploring delivering TV service over the web, a move that could disrupt the economics of cable TV and lead to a new generation of “virtual” cable companies that provide TV without owning the pipe into the home.
Neither is close to rolling out their own web TV service, but both are determined to secure the rights so that they have the option of doing so in the future. They’re not alone: Cable operators are looking at web delivery to leap the confines of their wired network, and video-on-demand services such as Hulu, Apple and Amazon, as well as other brands not generally associated with TV, are looking to enter the TV market.
The notion of an “over-the-top” video service that bypasses cable and satellite networks has been around for a long time but generally has been held back by two main factors: programmers’ reluctant to license new players and cable, telco and satellite operators’ control over the access to the home. They’ve also been held back by the limitations of the web itself: The infrastructure just isn’t there to support as many live simultaneous streams of content as a popular live event like, say, the Super Bowl would create.
“Somebody is going to pull the trigger this year. It may not be 250 channels in HD, but it will be at a minimum a good handful of channels with subscription on-demand and the ability to get the content on lots of devices,” said Braxton Jarratt, CEO of Clear Leap, which also provides enabling technology for web-delivered TV.