All Things CC:

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Apple: Design Excellence as Competitive Advantage

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Steven Levy in the June 2011 issue of Wired Magazine describes how and why Apple rose to dominance, the following stands out:

Still Apple’s full-on devotion to something as lowly as a cover is a classic example of how the company concocts advantages in the areas that rival previous hadn’t considered all that important.”


Written by Ashu Joshi

May 30, 2011 at 3:40 pm

Posted in General

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