Posts Tagged ‘Click Bait’
I am generally accustomed to Click Bait especially related to Internet of Things – after all it has been the buzzword in the Technology industry for the last few years:
However I was surprised to find investment advice being provided at a reputed site like Fool.com. It is titled: “Intel Corporation’s New Internet of Things Chip Looks Like a Powerhouse“. I read through the entire article, and found the following justification for why the new chip is an “IoT Powerhouse”:
I suspect these new chips should help Intel further grow its already rapidly rising Internet of Things business, as the substantially better performance in both graphics and computing should be quite attractive to potential customers.
Clearly the Click Bait worked because it made my weekly Google Alert – it probably has enough shares or enough page rank that it made it my list of weekly alerts.
Now don’t get me wrong – Intel is investing heavily in IoT, and all the news indicates that they are serious about IoT. What I am taken aback is that the article is encouraging readers to invest on the basis of this new chip – indicating that it will change the “game” but no real evidence on how the attributes of this chip are suited for the IoT market. No discussion if it will be used in the 50 Billion things connected, and if so how do the “graphics” core help the IoT scenario.
I have Google Alerts set up on “Internet of Things”. While most of the alerts from the weekly email were clogged with the announcement of Google’s Brillo – one of the links was about Dell’s IoT Strategy. The title of the post was classic click bait:
I was curious on what beans are being spilled. What I read was utter disappointment and made me think of every technology company is trying to hitch itself to the IoT Bandwagon. The essence of the Dell’s IoT Strategy seems to be centered around selling an Intel Celeron based PC that is being called a “Gateway”, and without any specific OS! I was expecting more but then I had to remind myself – building IoT applications is not trivial, and requires understanding and executing the notion of distributed applications that integrate with various business processes to unlock value. And that something Dell is not good at. It is a “box” company trying to cash on the IoT buzz.