All Things CC:

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Posts Tagged ‘Product Management

Back To The Future

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I am getting back to programming actively. While I have been on the dark side (from an engineering perspective) – doing Business Development and Product Management – for almost 8 years now – lately I have found myself to gravitate towards getting deeper into technology. First signs – from hacking code to do simple demos – I have started (re)learning to code again, with gusto, patience, and diligence. My expertise has been in Embedded Technology – the kind of stuff that makes the guts of computing technology. It reminds of the tagline that BASF uses: 


“At BASF, we don’t make a lot of the products you buy. We make a lot of the products you buy better.”


The journey back to the dark side had started with the simple idea of being a better (technology) product manager.  Technology continues to evolve rapidly, not just that, the rate at which change is happening is also accelerating. Technology products are no longer islands of their own. They are increasingly connected to each other. Understanding this convergence, interaction is absolutely essential. So I am going “Back to the Future” – going “back” to rejuvenate my technical skills and converge them with my business experience. 

Written by Ashu Joshi

March 31, 2012 at 12:55 pm